Coverart for item
The Resource Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci

Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci

Label
Deviate : the science of seeing differently
Title
Deviate
Title remainder
the science of seeing differently
Statement of responsibility
Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci
Creator
Contributor
Author
Illustrator
Subject
Genre
Language
eng
Summary
"Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, [neuroscientist] Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery."--Jacket
Summary
The world-renowned neuroscientist, entrepreneur and two-time TED speaker explores how understandings about how the world is perceived can expand humanity's ability to create and innovate
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10558711
Cataloging source
BTCTA
Dewey number
152.14
Illustrations
illustrations
Index
index present
LC call number
BF241
LC item number
.L68 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the science of seeing differently
Label
Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [311]-317) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The lab of misfits -- Being in color -- Information is meaningless -- Making sense of the senses -- The illusion of illusions -- The frog who dreamed of being a prince -- The physiology of assumptions -- Changing the future past -- Making the invisible visible -- Celebrate doubt -- The ecology of innovation -- A beginning : why deviate?
Control code
ocn932173743
Dimensions
24 cm
Edition
First edition.
Extent
xv, 332 pages
Isbn
9780316300193
Lccn
2016962966
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)932173743
  • (Sirsi) a1969140
Label
Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci
Publication
Bibliography note
Includes bibliographical references (pages [311]-317) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The lab of misfits -- Being in color -- Information is meaningless -- Making sense of the senses -- The illusion of illusions -- The frog who dreamed of being a prince -- The physiology of assumptions -- Changing the future past -- Making the invisible visible -- Celebrate doubt -- The ecology of innovation -- A beginning : why deviate?
Control code
ocn932173743
Dimensions
24 cm
Edition
First edition.
Extent
xv, 332 pages
Isbn
9780316300193
Lccn
2016962966
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)932173743
  • (Sirsi) a1969140

Library Locations

    • Bellaire City LibraryBorrow it
      5111 Jessamine, Bellaire, TX, 77401, US
      29.701745 -95.469561
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